Smarts Ad Media Blog

More than 50% of the polled women said those were wrinkle eliminating, lifting, moistening and rejuvenating effects that they expected from the cosmetics they used. Definitely those were women who turned 35- more than 60%. Younger ladies, who are still in their 20s, care much less about the aging problems. Although the driving force for cosmetics and telomerase enzyme usage among women is getting rid of signs of growing old, still there are those (21%) who are not influenced by the issue. Even those who apply anti-aging facial products and therapies like telomerase, still tend not to be too enthusiastic about such means of preserving youth and beauty.